Canonical Links Seo

Canonical tags affect seo from two points of view.
Canonical links seo. Seo s found that if they took one piece of content and published it on dozens or even hundreds of websites they could generate multiple inbound links to their site from them. It does this automatically and in 99 9 of the cases you don t have to change anything about them. It specifies to search engines their preferred url.
Using canonical tags to reduce duplicate content canonical tags are an essential tool to prevent duplicate content in organic search results. Search engines use the canonical tag to combat duplicate content issues and assign search engine ranking value for that content to the page designated as the source url. Canonical urls in yoast seo yoast seo free or premium adds canonical urls to your wordpress install for all content that has been marked for indexing by the search engines.
And this improves your site s seo. Why you should use canonical urls for seo. In simple words if your website has 4 urls which display the same content which is the main page you want to rank on search engines.
Why do canonical tags matter. Canonical link impacts on seo duplicate content used to be a huge issue in search. Seo canonical urls canonical url refers to the primary or master url from a set of duplicated pages on your site.
It does so by specifying the canonical url the preferred version of a web page the original source even. In other words if you have the same or similar content available under different urls you can use canonical tags to specify which version is the main one and thus should be indexed. Obviously this was a manipulation of google s algorithm.
Canonical tags are used to declare a single page as its own source or for duplicate pages to reference their source originating page. But more specifically there is a number of reasons why you should be using canonical urls as just one technical seo focus area. A canonical url refers to an html link element with the attribute of rel canonical also known as a canonical tag found in the head element of your client s webpage.