Google Optimize 360 Vs Optimizely

Overall google optimize 360 offers many of the same capabilities as optimizely.

Google optimize 360 vs optimizely. Optimize is a free product that allows you to get started with experimentation. Optimizely takes experimentation to a whole new level while vwo adds more cro tools to their service. Whereas in optimizely a solution won t be so straightforward.

Optimize 360 premium google optimize version has a feature to set audiences based on ga data. Google optimize 360 vs optimizely vs vwo. In my previous article i briefly described those two methods and linked some useful articles if you want to dig deeper into the subject.

That enables you to target a more specific group of people. For example you can target only visitors that in the past have purchased some item which can be convenient. Optimizely vs google optimize.

Native integrations make it quick and easy to connect software tools in a single ecosystem that can share data and benefit from complementary features. Google optimize uses bayesian methods and optimizely uses frequentist approach. Optimize 360 is a premium testing and personalization tool for the.

There are two versions of google optimize. Optimize 360 on the other hand is the paid supercharged version of optimize free. What sets it apart is its native integration with analytics 360 which leverages key insights your business has already discovered.

Optimize allows you to easily run tests on your website starting from simple a b tests to slightly more complex multivariates. Test variations of your sites and apps with advanced tools for enterprise marketers. Get fast reliable market research from real people.